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Accelerating Caribbean Fashion Pt2

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Earlier this year twenty (20) designers participated in the Caribbean Fashion Accelerator jointly funded by the Caribbean Export Development Agency (Caribbean Export) in cooperation with the European Union and the Caribbean Development Bank (CDB). Caribbean Export provides support for the development of the regions cultural and creative industries as part of the implementation of the Regional Private Sector Development Programme funded by the 11th EDF.  The Bank’s funding is through its Cultural and Creative Industries Innovation Fund (CIIF).

Led by Sandra Carr, one of the pioneers of the Caribbean Academy of Fashion and Design at the University of Trinidad and Tobago the bootcamp workshop focused on refining the designer’s products for the export market; identifying where best to place their products and how to develop their brands.  It also looked at leveraging social media platforms and developing the right market strategy.

One of the key take-aways from this workshop was the collaboration between the designers to develop new pieces.  The Caribbean Fashion Accelerator pt2 has been developed in partnership with the National Cultural Foundation (NCF) of Barbados, Invest SVG and Caribbean Market Center and is focused on building upon these skills and developing the designer’s product packaging.  Over the period October 14 – 24, 2019 sixteen (16) participating designers from Barbados, Haiti, Jamaica, Saint Vincent and the Grenadines and Trinidad and Tobago, including a number of whom would have participated in the first edition, will get to learn first-hand from Carr.

At the opening of the workshop Ms Carr encouraged the designers to work together and to be open to what they were about to learn.

“We had the Caribbean Fashion Showroom at CARIFESTA XIV and the response was remarkable.  Within the booth, we had a collection of clothes designed by the participants of the 1st Accelerator and many people were interested in purchasing the collections.  This is a clear indication of what is possible when designers collaborate and produce high quality work” shared Ms. Carr.   

“The fashion accelerator is an important initiative for Caribbean Export.  Ensuring that designers are skilled to develop collections that can be exported is central to this initiative and under the guidance of Ms. Carr and the support of the Caribbean Market Center” expressed Allyson Francis, Services Specialist at Caribbean Export.

The Caribbean Market Center based in Newton, Barbados is the region’s only fashion training centre designed to train globally recognised CVQs and NVQs.

Caribbean Export launched the Caribbean Fashion Showroom, an online shop that promotes Caribbean designers internationally and was the brain child of Rodney Powers – fashion consultant for Caribbean Export and Director at the Caribbean Market Center, “Caribbean Market Center is pleased to collaborate with Caribbean Export and support the development of the region’s fashion industry.  The Caribbean Fashion Showroom provides a platform for the new creations that are developed by the participants of the accelerator programme and give an additional outlet for the export of fashion,” informed Mr. Powers.

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The Caribbean Fashion Showroom is now open for business online.  Featuring designers from across the CARIFORUM, the Caribbean Fashion Showroom is poised to become the online place to find Caribbean designers and purchase online.

An initiative of the Caribbean Export Development Agency in collaboration with the European Union, the Caribbean Fashion Showroom has been taken to international trade shows since March this year and is now accessible online with the launch of its online shop. 

“The launch of the online shop is new for Caribbean Export as we look to move forward with the market demands.  We recognise that both buyers and consumers find new products and services online and whilst we know that face to face business is still very important for trade, we want to be able to complement this with an online presence” explained Allyson Francis – Services Specialist at Caribbean Export.

Presenting designers from across the region, the Caribbean Fashion Showroom was initially placed in the heart of the international fashion industry in Los Angeles, United States where buyers were able to view samples of products during Market Week at the showroom location.  Debuting in the Caribbean at this years’ CARIFESTA XIV the Caribbean Fashion Showroom was a significant inclusion in the Fashion District at the Queen’s Park Savannah, Port of Spain, Trinidad and Tobago last month.

Sandra Carr, Fashion Programme Leader and Senior Instructor at the University of Trinidad and Tobago (UTT) stressed the importance of the Caribbean Fashion Showroom, “the fashion showroom is important because it gives designers visibility and helps them to gain recognition in other markets”.

Carr also led a 10-day fashion accelerator programme in July at UTT which was co-funded by Caribbean Export and the Caribbean Development Bank which enabled 20 designers to build their capacity in the business side of the fashion industry as well as improve their technical ability to produce goods at the quality expected at the international level. 

“The collaborative project with Caribbean Export, CDB and UTT focused on refinement of products designed to build capacity and fill the gaps of designers. Current industry best practices were highlighted to refine quality, with the focus on generating sustainable sources of revenue and foreign exchange. The Caribbean Fashion Showroom at Carifesta XIV was evidence that it had met the objective, as many visitors were impressed by the display and insisted on more information on designers.”

Over the coming few months Caribbean Export plans to continue supporting the development of designers with a range of interventions that include business coaching and mentoring.

“The success of the online shop is really dependent on the designers that are part of it as they have to have their own online presence.  Whilst we can provide a platform for buyers and consumers to find all things Caribbean fashion ultimately it’s down to the designers to ‘close the deal’ and we are working with them through our accelerator programme in collaboration with UTT to ensure their pricing is correct, their technical skills are on par and that they are armed with what is necessary for the business of fashion” concluded Francis.

Following the Caribbean Fashion Showroom on Facebook and Instagram

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